An Appraisal of Globalization Strategies for Nigerian Businesses: A Study of Exporting Firms in Yobe State
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Background of the Study
Globalization has expanded opportunities for businesses to access international markets, leverage foreign investments, and integrate global supply chains. For Nigerian exporting firms, globalization strategies are essential for enhancing competitiveness and market reach (World Bank, 2023).
Exporting firms in Yobe State face both opportunities and challenges in the global marketplace, including compliance with international standards, currency fluctuations, and competition from global players. Strategic globalization practices, such as market diversification and leveraging digital platforms, are vital for these firms to thrive (Ahmed & Bala, 2024).
This study examines the globalization strategies employed by exporting firms in Yobe State and their impact on business performance.
Statement of the Problem
Despite the potential of globalization to drive growth, many exporting firms in Yobe State struggle to compete in international markets. Challenges such as inadequate infrastructure, limited access to foreign markets, and regulatory barriers hinder their ability to expand globally (Yakubu et al., 2025).
Research on globalization strategies often emphasizes larger economies, with limited focus on local exporters in Yobe State. This study aims to fill this gap by appraising the globalization practices of exporting firms in the region.
Objectives of the Study
- To analyze the globalization strategies employed by exporting firms in Yobe State.
- To evaluate the impact of these strategies on market expansion and performance.
- To identify the challenges faced by firms in implementing globalization strategies.
Research Questions
- What globalization strategies are employed by exporting firms in Yobe State?
- How do these strategies impact market expansion and business performance?
- What challenges hinder the implementation of globalization strategies?
Research Hypotheses
- Globalization strategies significantly impact market expansion for exporting firms.
- Market diversification positively influences the performance of exporting firms.
- Regulatory barriers negatively affect the success of globalization strategies.
Scope and Limitations of the Study
The study focuses on exporting firms in Yobe State, analyzing their globalization strategies and outcomes from 2023 to 2025. It excludes non-exporting businesses and firms outside Yobe State. Limitations include access to trade data and geopolitical factors influencing global trade.
Definitions of Terms
- Globalization Strategies: Plans and actions aimed at integrating into international markets and leveraging global opportunities.
- Exporting Firms: Companies that sell goods or services to foreign markets.
- Market Expansion: The process of increasing market reach by entering new geographic or demographic areas.
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